For the 2021 NFL season, sponsor Pepsi expanded its multi-faceted ‘Made for Football Watching’ programme. Ai
New term covers range of snack and beverage categories in North America
PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…
PepsiCo’s positioning of its Gatorade sports drink brand at tomorrow’s Uefa Women’s Champions League final is aimed at brand building rather than sales, according to the sponsorship lead at the food and b…
In September 2020, Pepsi activated its NFL partnership with a team-focused strand of its league-wide ‘Made for Watching Football’ activation that offered Steelers fans alternative engagement opportunities at a time of limited access to Heinz Field.
NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant
Company retains league's official soft drink, chip rights in multiyear deal
Global food and beverage company PepsiCo has launched a new Uefa Champions League football campaign around its Pepsi Max brand across both the men’s and women’s competitions.
This mobile first, GIF-led campaign leveraged the 2020 All-Star Weekend through a collection of Joel Embiid GIFs and encouraged fans to celebrate the three-day event via Giphy.
At the 2018-19 Uefa Champions League final, Pepsi leveraged its rights as presenting partner of the Opening Ceremony through a campaign centred on a concert by Imagine Dragons.
NFL team ends ties with Pepsi archrival Coca-Cola
PepsiCo has secured a wide-ranging partnership with SoFi Stadium, the multi-purpose $5bn future home of the NFL's Los Angeles Rams and Los Angeles Chargers, and the surrounding 298-acre Hollywood Park…
Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS)
Minnesota United FC has continued its recent success in securing sponsors with the announcement of a partnership with PepsiCo
New York’s Madison Square Garden Company has entered into a wide-ranging partnership with multinational food and beverage company PepsiCo.