In September 2020, Pepsi activated its NFL partnership with a team-focused strand of its league-wide ‘Made for Watching Football’ activation that offered Steelers fans alternative engagement opportunities at a time of limited access to Heinz Field.
NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant
Company retains league's official soft drink, chip rights in multiyear deal
Global food and beverage company PepsiCo has launched a new Uefa Champions League football campaign around its Pepsi Max brand across both the men’s and women’s competitions.
At the 2018-19 Uefa Champions League final, Pepsi leveraged its rights as presenting partner of the Opening Ceremony through a campaign centred on a concert by Imagine Dragons.
NFL team ends ties with Pepsi archrival Coca-Cola
PepsiCo has secured a wide-ranging partnership with SoFi Stadium, the multi-purpose $5bn future home of the NFL's Los Angeles Rams and Los Angeles Chargers, and the surrounding 298-acre Hollywood Park…
Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS)
Minnesota United FC has continued its recent success in securing sponsors with the announcement of a partnership with PepsiCo
New York’s Madison Square Garden Company has entered into a wide-ranging partnership with multinational food and beverage company PepsiCo.
Sports Sponsorship Insider editor Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.