PepsiCo

In September 2020, Pepsi activated its NFL partnership with a team-focused strand of its league-wide ‘Made for Watching Football’ activation that offered Steelers fans alternative engagement opportunities at a time of limited access to Heinz Field.

NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant

Company retains league's official soft drink, chip rights in multiyear deal

Global food and beverage company PepsiCo has launched a new Uefa Champions League football campaign around its Pepsi Max brand across both the men’s and women’s competitions.

This mobile first, GIF-led campaign leveraged the 2020 All-Star Weekend through a collection of Joel Embiid GIFs and encouraged fans to celebrate the three-day event via Giphy.

At the 2018-19 Uefa Champions League final, Pepsi leveraged its rights as presenting partner of the Opening Ceremony through a campaign centred on a concert by Imagine Dragons.

NFL team ends ties with Pepsi archrival Coca-Cola

PepsiCo has secured a wide-ranging partnership with SoFi Stadium, the multi-purpose $5bn future home of the NFL's Los Angeles Rams and Los Angeles Chargers, and the surrounding 298-acre Hollywood Park…

Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo

PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS)

Minnesota United FC has continued its recent success in securing sponsors with the announcement of a partnership with PepsiCo

New York’s Madison Square Garden Company has entered into a wide-ranging partnership with multinational food and beverage company PepsiCo.

Sports Sponsorship Insider editor Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.