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Made for Football Watching – Pepsi & NFL

For the 2021 NFL season, sponsor Pepsi expanded its multi-faceted ‘Made for Football Watching’ programme. Aimed at reigniting fan passion through game day rituals which included a food-focused strand based around recipe-centric augmented reality experiences which spanned: game-day meal ideas, learning to cook them at-home alongside an NFL star, a local store recipe item purchasing link, plus promotional content, photo opportunities and social sharing.

Territory: USA

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