PepsiCo looks to cement market dominance with Saudi Pro League deal

(Khalid Alhaj/MB Media/Getty Images)
(Khalid Alhaj/MB Media/Getty Images)
PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here