Uefa carves out Champions League hydration rights to fuel PepsiCo uplift

Ben Cronin

June 30, 2023

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Photo; PepsiCo.

PepsiCo’s Gatorade brand will be seen hydrating players on the sidelines for the first time in its next sponsorship agreement with the Champions League after Uefa persuaded clubs to make the inventory available. Ben Cronin provides detailed analysis of the sponsorship renewal.

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