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Shopee signs Cristiano Ronaldo as regional brand ambassador
Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador
VFF secures marketing partners Next Media as AFF U-18 Cup title sponsors
Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor
iFlyTek partners with Espanyol, signs Wu Lei as ambassador
Chinese technology company iFlyTek has agreed to sponsor LaLiga's RCD Espanyol, as well as make Chinese national team player Wu Lei an official ambassador
Puma grabs personal endorsement deal with Pep Guardiola
German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola