Soccer

After a disrupted 2020 season, Major League Soccer stands mid-way through the 2021 campaign, its 25th year, with a sponsorship portfolio comprised of 20 brands and worth between $182m (€150m) and $216.5

NWSL expansion club continues to expand ambitions

Deal ties together pair of St. Louis-based, female-led entities

Portion of company's fees to be delivered directly to players

Ohio-based insurance giant aligns with soccer property

In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)

Central and club shirt deals in Major League Soccer.

Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season

Former Football Kenya Federation president Sam Nyamweya has appealed to the government to help fund the Kenyan Premier League, following the sudden withdrawal of title sponsors SportPesa, an African online…

Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador

Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor

Chinese technology company iFlyTek has agreed to sponsor LaLiga's RCD Espanyol, as well as make Chinese national team player Wu Lei an official ambassador

German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola

Chinese liquor company Kweichow Moutai and Italian Serie A club Inter Milan have signed a new partnership to produce a co-branded baijiu, a clear Chinese spirit distilled from fermented sorghum

Tecno Mobile has renewed a global sponsorship deal with football club Manchester City

In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money

The Seattle Sounders have announced a multi-year kit sponsorship with online retailer Zulily, replacing Microsoft Xbox.