Soccer

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Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador

Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor

Chinese technology company iFlyTek has agreed to sponsor LaLiga's RCD Espanyol, as well as make Chinese national team player Wu Lei an official ambassador

German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola