Soccer

Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season

Former Football Kenya Federation president Sam Nyamweya has appealed to the government to help fund the Kenyan Premier League, following the sudden withdrawal of title sponsors SportPesa, an African online…

Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador

Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor

Chinese technology company iFlyTek has agreed to sponsor LaLiga's RCD Espanyol, as well as make Chinese national team player Wu Lei an official ambassador

German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola

Chinese liquor company Kweichow Moutai and Italian Serie A club Inter Milan have signed a new partnership to produce a co-branded baijiu, a clear Chinese spirit distilled from fermented sorghum

Tecno Mobile has renewed a global sponsorship deal with football club Manchester City

In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money

The Seattle Sounders have announced a multi-year kit sponsorship with online retailer Zulily, replacing Microsoft Xbox.

MLS expansion side FC Cincinnati has agreed a multi-year partnership with First Financial Bank, which will become "the club’s Exclusive Banking and Financial Services Partner".

Houston Dynamo, the lone Major League Soccer club without a jersey sponsor this season, have filled the void by signing a deal with the University of Texas MD Anderson Cancer Center.