PepsiCo’s purpose-led initiatives drive brand affinity and ‘long-term value’

(Photo by Justin Setterfield/Getty Images)
(Photo by Justin Setterfield/Getty Images)
SportBusiness Sponsorship speaks to PepsiCo marketing executives Adam Warner, Ciara Dilley and Mark Kirkham about the company's sponsorship deals with the Uefa Champions League, EA Sports FC and Wrexham AFC.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Hisense: Chinese television brand builds global awareness

26 May 2017
Football

Arsenal CCO Slot puts data and brand at heart of sponsorship strategy

8 Nov 2023
Basketball

'The NBA deal put our brand on the map' | Corey Plummer, OlyBet

12 Apr 2023
Football

Hummel: Challenger brand aims to create buzz in US football market

2 Apr 2024
Football

EA Sports FC brand director Salmon prepares for life beyond Fifa

26 Jun 2023