PepsiCo’s purpose-led initiatives drive brand affinity and ‘long-term value’

(Photo by Justin Setterfield/Getty Images)
(Photo by Justin Setterfield/Getty Images)
SportBusiness Sponsorship speaks to PepsiCo marketing executives Adam Warner, Ciara Dilley and Mark Kirkham about the company's sponsorship deals with the Uefa Champions League, EA Sports FC and Wrexham AFC.

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