HomeNewsNewsBasketballUSA

NBA renews PepsiCo sponsorship deal

National Basketball Association star Jayson Tatum with a new Ruffles chip flavor (PepsiCo)

Company retains league's official soft drink, chip rights in multiyear deal

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related News

Basketball
Confectionery

Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.

Basketball

The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
Basketball

The Toronto Raptors have today (Thursday) become the ninth franchise in North American basketball league the NBA to agree a jersey sponsorship deal through an expanded agreement with existing partner Sun Life Assurance.

Basketball

New York-based brokerage platform Webull has secured a multi-year deal to become the jersey sponsor of the National Basketball Association's Brooklyn Nets and Women's National Basketball Association's…