PepsiCo
Joel is Not Happy – Mountain Dew & the NBA
This mobile first, GIF-led campaign leveraged the 2020 All-Star Weekend through a collection of Joel Embiid GIFs and encouraged fans to celebrate the three-day event via Giphy.
Opening Ceremony – Pepsi & Uefa
At the 2018-19 Uefa Champions League final, Pepsi leveraged its rights as presenting partner of the Opening Ceremony through a campaign centred on a concert by Imagine Dragons.
Eagles reunite with Pepsi after eight-year absence
NFL team ends ties with Pepsi archrival Coca-Cola
PepsiCo signs expansive partnership with SoFi Stadium, Hollywood Park
PepsiCo has secured a wide-ranging partnership with SoFi Stadium, the multi-purpose $5bn future home of the NFL's Los Angeles Rams and Los Angeles Chargers, and the surrounding 298-acre Hollywood Park…
Orioles partner up with PepsiCo
Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
PepsiCo links up with Indianapolis Motor Speedway
PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS)
Minnesota United secures PepsiCo deal for Allianz Field
Minnesota United FC has continued its recent success in securing sponsors with the announcement of a partnership with PepsiCo
Madison Square Garden replaces Coca-Cola with PepsiCo
New York’s Madison Square Garden Company has entered into a wide-ranging partnership with multinational food and beverage company PepsiCo.
Leaders week: Sponsorship, data, digital media and esports
Sports Sponsorship Insider editor Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.