NBA

Basketball

Chinese electronics manufacturer Leyard has signed an agreement with NBA China to become the Official Marketing Partner for NBA's "5v5"  basketball tournament held in the Chinese cities of Guangzhou, …
Basketball
Banking

North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca
Basketball
Betting

The NBA has signed up Australian betting brand BetEasy as the first Official Wagering Partner of the NBA in Australia
Basketball

In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
Basketball
Betting

Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
Basketball
Telecoms

US telco AT&T has signed a wide-ranging, multi-year Official Marketing Partnership with the NBA, starting at next week’s NBA All-Star game.
Basketball
Betting

North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere
Basketball
Betting

North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.
Basketball
Telecoms

North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services
Basketball

Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…
Basketball
Sporting Apparel

US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Basketball

A former executive from the NBA's Sacramento Kings has been accused of taking $13.4m from two sponsors, according to The Sacramento Bee. Jeffery R.
Basketball
Telecoms

The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.

Basketball
Sporting Goods

Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.

Basketball
Watches

Swiss watchmaker Tissot’s Global Partner deal with Fiba, basketball’s global governing body, led to its biggest ever sponsorship agreement with the US-based National Basketball Association.

Basketball
Automobile Manufacturing

The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.

Basketball
Energy

National Basketball Association champion Golden State Warriors has signed a sponsorship deal with Chinese solar energy products company JinkoSolar.

Basketball
Hotels & Resorts

Hotels group Marriott International has agreed a commercial partnership with the National Basketball Association for its global events.