NBA adds Codere to gaming portfolio

North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere.

On the back of agreements with Supermatch and the Stars Group, Codere has signed a multi-year deal to serve as the first Official Gaming Partner of the NBA in Mexico.

The partnership will be promoted in retail locations across Mexico, on Codere’s assets and the NBA’s online platforms, including NBA.com, the NBA App and NBA Mexico social media platforms.

Codere will become an associate partner of the NBA Mexico City Games 2018, which will feature the Orlando Magic playing regular-season games against the Chicago Bulls today (Thursday) and the Utah Jazz on Saturday at the Arena Ciudad de México in Mexico City.

The events will mark the third consecutive season the NBA will play two regular-season games in Mexico City as well as the 27th and 28th games in Mexico since 1992, the most NBA encounters held in any country outside the United States and Canada.

Codere will use official NBA betting data and branding across its land-based and digital sports betting offerings throughout Mexico. Throughout the partnership, Codere and the NBA will also collaborate on best-in-class practices to protect the integrity of NBA games.