The addition of NHL jersey patch and MLB sleeve patch inventory to the existing NBA jersey patch programme has created a glut of inventory across the major US professional leagues. But, as Matthew Glendinning reports, agencies remain optimistic about demand for the assets.
The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena. T
Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
The ‘American Express x NBA 2K22 Experience’ was a December 2021 in-real-life and digital streaming gaming partnership which brought elements of the NBA 2K digital world to life for AmEx card members, avi…
The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate
Through the NBA’s delayed 2020 ‘bubble’ season, AB InBev brand Michelob Ultra teamed up with Microsoft to create an AI-driven virtual courtside fan experience.
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association. Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
Amid the 2019-20 NBA/WNBA season, the ‘Nike Game Growers’ initiative saw the sportswear giant work with the league to close the basketball participation gap for girls.
The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Opportunities of NBA bubble accelerated Hyperice deal, set platform for recovery product use in 2020-21
The wide-ranging global deal between recovery tech brand Hyperice and the NBA, contracted in July last year, was signed a season ahead of the brand’s original timeline because of the advantages afforded t…
Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
Infront Italy has landed the National Basketball Association its first sponsor in Italy, agreeing a multi-year deal with smart mobility and consumer electronics firm Nilox
This mobile first, GIF-led campaign leveraged the 2020 All-Star Weekend through a collection of Joel Embiid GIFs and encouraged fans to celebrate the three-day event via Giphy.
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal