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NBA opens new sponsorship category in Latin America

North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.

The partnership will be promoted in more than 6,000 retail locations in Uruguay, as well as on Supermatch’s and NBA’s online platforms, including NBA.com, the NBA App and NBA Latin American social media platforms.

As part of the partnership, Supermatch will use official NBA data and branding across its land-based and digital sports betting offerings throughout Uruguay. Supermatch and the NBA will also partner on best-in-class practices to protect the integrity of NBA games.

Supermatch customers will have the chance to win NBA prizes and unique experiences.