The NBA has signed up Australian betting brand BetEasy as the first Official Wagering Partner of the NBA in Australia.
Under the deal, BetEasy will have the right to use NBA assets in marketing materials and will have its products promoted directly to NBA fans in the country.
BetEasy will also become the Presenting Partner of ‘NBA Pick‘Em: Weekly 6’, a free-to-play game where fans can win prizes for predicting NBA games. The game will launch in Australia later this year.
The partnership will be promoted throughout Australia on BetEasy’s assets and the NBA’s online platforms.
Scott Levy, executive vice president and managing director of NBA Asia, said: “Australia has set the standard for cooperation between leagues and sports betting operators, and we are excited to leverage the local and global expertise of BetEasy to create the best possible gaming experience for our passionate NBA fans in Australia.”
BetEasy claims that basketball is the most-popular and fastest-growing sport for Australian betting.
The BetEasy brand was launched in August 2018 by The Stars Group of online and mobile gaming and interactive entertainment brands, following Australia-based CrownBet’s acquisition of and integration with William Hill Australia. Previously, The Stars Group had acquired an 80 per cent ownership interest in both companies.
In December, The Stars Group became an authorised gaming operator of the NBA in the US under the BetStars brand.