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Sponsorship in basketball, 2018-19

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In the free version of the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
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Sports Sponsorship Insider has completed a survey of sponsorship deals across the top three global basketball leagues – the National Basketball Association, the Chinese Basketball Association and the EuroLeague/EuroCup competitions – selected European leagues and associated teams.

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US sports equipment manufacturer Wilson has agreed a three-season partnership with European club competition the Basketball Champions League

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Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
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PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.
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Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.