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Sponsorship in basketball, 2018-19

In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.

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Sports Sponsorship Insider has completed a survey of sponsorship deals across the top three global basketball leagues – the National Basketball Association, the Chinese Basketball Association and the EuroLeague/EuroCup competitions – selected European leagues and associated teams.

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Sports Sponsorship Insider has undertaken research into 139 properties and 846 different brands across the top leagues and competitions in basketball.

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