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NBA sets first with FDJ partnership

Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA in the country and the league’s first in this category in Europe.

The exclusive partnership will be promoted in more than 27,000 retail locations in France and on ParionsSport, FDJ’s gaming brand. It will also receive exposure via the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.

As part of the partnership, FDJ will use official NBA data and branding across ParionsSport’s land-based and digital sports gaming offerings throughout France. FDJ and the NBA will also partner on best-in-class practices to protect the integrity of NBA games.

Vandana Balachandar, NBA vice-president of global partnerships for Europe and the Middle East, said: “This collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, official, real-time NBA data, and demonstrates our collective efforts to maintain the integrity of our games.”

Head of gaming operations for FDJ, Richard Courtois, added: “Partnering with the NBA, the most prestigious basketball league in the world, will allow ParionsSport to get even closer to the action and offer a more refined gaming experience for gamers, enabling us to reach yet more fans.”