McLaren

Motorsport

McLaren Racing has extended its sponsorship agreement with British American Tobacco (BAT) despite having previously faced criticisms for the association.
Motorsport

Monster Energy has agreed a deal to become an Official Partner of the McLaren Formula 1 team, having decided not to renew its long-standing sponsorship agreement with the Mercedes Petronas outfit.
Motorsport

Red Bull Racing’s sponsorship agreement with Oracle continues to be the most lucrative team title sponsorship agreement in Formula 1, according to analysis by SportBusiness Sponsorship.
Motorsport

SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand's sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.
Multiple Sports

MotoGP and the McLaren Formula 1 team are investigating ways to remove fan tokens that continue to circulate on the exchange run by Turkish crypto company Bitci, despite both parties having cancelled sponsorship and licensing deals with the firm.
Motorsport

McLaren Racing has expanded its sponsorship deal with cryptocurrency exchange OKX, with the brand securing an increased presence on its Formula 1 MCL60 team car
Motorsport

McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
Football

Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
F1

McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster
Athletics

Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Badminton

The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Esports

Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Basketball

New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition
Formula 1

Formula One motor-racing team McLaren has signed a multi-year sponsorship deal with audio products manufacturer Klipsch
Formula 1

Formula One team McLaren has agreed by mutual consent to terminate its technical and sponsorship deal with Brazilian Oil company Petrobras
Motorsport

Brazilian president Jair Bolsonaro has tweeted his determination to terminate the partnership between national oil company Petrobras and the McLaren F1 team
Formula 1

McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…
Motorsport

The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…