McLaren
After FTX, ‘inflated’ crypto sponsorships are over, says OKX marketing chief
Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
Brown targets more Asian sponsors for McLaren
McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Round-Up: NRL restart reaction, Serie A gets restart date, first live EPL matches for BBC, Sri Lanka’s Carlton returns, and more
Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Round-Up: NZ NBL’s streaming service, Singapore GP preparations start, McLaren cuts, and more
New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition
McLaren F1 teams up with Klipsch
Formula One motor-racing team McLaren has signed a multi-year sponsorship deal with audio products manufacturer Klipsch
McLaren and Petrobras terminate deal after Bolsonaro objection
Formula One team McLaren has agreed by mutual consent to terminate its technical and sponsorship deal with Brazilian Oil company Petrobras
Bolsonaro determined to axe Petrobras deal with McLaren F1
Brazilian president Jair Bolsonaro has tweeted his determination to terminate the partnership between national oil company Petrobras and the McLaren F1 team
McLaren’s new marketing chief targets more consumer-facing brands and behind-the-scenes content
McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…
McLaren’s Petrobras deal comes under scrutiny
The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…
BAT drops McLaren branding for Australian Grand Prix
McLaren Racing Formula One team has confirmed that British American Tobacco (BAT) will sit out the season-opening Australian Grand Prix this weekend
McLaren signs latest new drinks sponsor
Formula One motor racing team McLaren has signed its second new sponsor in the space of a week after agreeing a multi-year deal with drinks brand Huski Chocolate
McLaren teams up with Estrella Galicia 0,0
Formula One team McLaren has entered into a new partnership with Spanish non-alcoholic beer brand Estrella Galicia 0,0
McLaren partners up with OnePlus
Formula One motor-racing team McLaren has today (Tuesday) announced a new partnership with Chinese smartphone manufacturer OnePlus
Coca-Cola to brand McLaren car in F1 first
The Coca-Cola Masterbrand will appear on the livery of the McLaren Formula One team as part of a new agreement between the two organisations for the rest of the season