DP World ramps up McLaren sponsorship activation for Singapore Grand Prix 

(Clive Mason/Getty Images)
(Clive Mason/Getty Images)
SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand's sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Read this next

Football

tappit's cashless payments tech connects with Man City, Australian Grand Prix

16 Apr 2019
Aquatics

Ben Tarrant, Speedo | 'The world of aquatics is very complicated in terms of sponsorship'

28 Feb 2023
Football

Chipotle describes Haas F1 deal as "first foray into international sports marketing"

18 May 2023
Ice Hockey

'Formula 1 was the natural fit' | Andrew Bennett, Smartsheet

3 Jul 2023
Motorsport

Gainbridge sponsorship chief: 'You're going to be hearing lots about us'

6 Oct 2022