NASCAR has announced a deal with global esports organisation Gen.G as the motorsport continues to plant its flag in different emerging industries

German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc. Strikerz Inc

Drone racing property partners with French gaming products maker

Tokyo Olympics news: Test events for marathon and track and field competitions will take place in Japan in May; The WHO is providing risk management advice to the IOC regarding the Tokyo Olympics, and …

Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle

Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA Adi

The National Football League has expanded its presence in the global gaming space by extending its partnership with US video game and software developer Epic Games to deliver further integration into the…

Athletes will not be forced to get Covid-19 vaccinations ahead of next year's Olympics, but they should do so as a "demonstration of solidarity" with the Japanese people, IOC president Thomas Bach said…

There are reports that the Chinese Basketball Association is considering using a break clause to bring an early end to its commercial rights deal with the Infront China agency

The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota

Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency

Clubs in the AFC Champions League East Zone are facing logistical hurdles to complete their matches in the competition, including clashes with domestic leagues, pressure from domestic broadcasters and…

Italian football club Palermo has agreed a five-year marketing deal with the Infront agency in an effort to support its recovery mission to regain Serie A status

There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…

Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19

The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver

The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC