Infront

Biathlon
Sponsorship & Marketing

The German arm of French sporting goods retailer Decathlon has agreed a deal to become a main sponsor of the International Biathlon Union’s World Cup series from the 2021-22 season.
Triathlon
Sponsorship & Marketing

The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)
Rugby Union
Sponsorship & Marketing

Car manufacturer Peugeot has renewed its shirt sponsorship agreement with French rugby union’s Stade Toulousain until the end of the 2023-24 season in a new deal announced this morning.
Basketball
Sponsorship & Marketing

Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
Multiple Sports
Industry Moves

Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency
Badminton
Sponsorship & Marketing

French oil and gas company TotalEnergies will continue to serve as the title sponsor of major events organised by the Badminton World Federation as part of an extended deal brokered by the Infront agency
Athletics
Events

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Ice Hockey
Sponsorship & Marketing

Pan-European ice hockey competition the Champions Hockey League has announced Ukrainian 'agroindustrial' company APK-Invest and Swiss gaming firm mycasino as new sponsors ahead of the start of its 2021-22…
Multiple Sports
Industry Moves

The Infront agency has appointed Christopher Axer, Fifa’s head of sponsorship sales, to lead the central sales team at its ProSports division.
Handball
Sponsorship & Marketing

The European Handball Federation has extended its title sponsorship deal for the women’s Champions League tournament with logistics company Delo Group.
Ice Hockey
Sponsorship & Marketing

The International Ice Hockey Federation has added Finnish tech company Wolt as a sponsor in a contract brokered by the Infront agency, the exclusive media and marketing agency of the IIHF
Ice Hockey
Sponsorship & Marketing

Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.
Ice Hockey
Sponsorship & Marketing

Ice hockey’s Champions Hockey League (CHL) has signed tire specialists GT Radial to its sponsorship portfolio in a contract brokered by the Infront agency.
Multi-sport
Industry Moves

Germany-based workwear supplier Engelbert Strauss has recruited Antonio Dominguez from the Infront agency to head up its new in-house sponsorship division
Football
Sponsorship & Marketing

German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.
Football
Sponsorship & Marketing

German Bundesliga football club FSV Mainz 05 has secured a stadium naming rights deal with textile specialists Mewa
Bobsleigh/skeleton
Media

The International Bobsleigh and Skeleton Federation (IBSF) has issued a request for proposals for its global broadcast and sponsorship rights as Infront, the long-standing incumbent rights-holding agency,…
Tennis
Industry Moves

Sports marketing and events company Emotion Group has appointed Patrik Holmgren, the former senior director of summer sports at the Infront agency, as head of sales and marketing in Germany and the Iberian…