Infront
Infront adds E3 Saxo Bank Classic to cycling portfolio
The Infront agency has entered into an exclusive media and marketing rights agreement with the E3 Saxo Bank Classic cycling event in Flanders, Belgium
Badminton World Federation seals three-year M88 Mansion sponsorship deal
The Badminton World Federation has announced a three-year sponsorship agreement with Southeast Asian gambling brand M88 Mansion until the end of the 2024 season
PSA to relaunch SquashTV following PT SportSuite tie-up
The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
Sponsorship executive Axer swiftly leaves Infront for IMG role
Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…
Turkish Basketball Federation extends long-running Infront deal
The Infront agency has signed a four-year extension to its media and sponsorship rights sales agreement with the Turkish Basketball Federation (TBF)
Infront and DAZN sign Falken Tyres as sponsor of EHF Euro 2022
The European Handball Federation (EHF) has signed up Falken Tyres as a sponsor of its men’s Euro 2022 tournament.
IBU lands Decathlon sponsorship ahead of new World Cup season
The German arm of French sporting goods retailer Decathlon has agreed a deal to become a main sponsor of the International Biathlon Union’s World Cup series from the 2021-22 season.
German Triathlon Union turns to Infront to sell sponsorship rights
The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)
Shirt sponsor Peugeot drives on with Stade Toulousain to 2024
Car manufacturer Peugeot has renewed its shirt sponsorship agreement with French rugby union’s Stade Toulousain until the end of the 2023-24 season in a new deal announced this morning.
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
Sponsorship sales executive Checha swaps Sportfive role for Infront Germany
Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency
Infront brokers TotalEnergies’ BWF events title sponsor renewal
French oil and gas company TotalEnergies will continue to serve as the title sponsor of major events organised by the Badminton World Federation as part of an extended deal brokered by the Infront agency
Infront acquires stake in Cape Town Marathon as WMM status targeted
The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Infront signs up new CHL sponsors ahead of new season
Pan-European ice hockey competition the Champions Hockey League has announced Ukrainian 'agroindustrial' company APK-Invest and Swiss gaming firm mycasino as new sponsors ahead of the start of its 2021-22…
Infront recruits Fifa sponsorship sales head Axer
The Infront agency has appointed Christopher Axer, Fifa’s head of sponsorship sales, to lead the central sales team at its ProSports division.
EHF secures extension of Delo’s women’s Champions League title sponsorship
The European Handball Federation has extended its title sponsorship deal for the women’s Champions League tournament with logistics company Delo Group.
Infront secures Wolt as sponsor for 2021 IIHF World Championship
The International Ice Hockey Federation has added Finnish tech company Wolt as a sponsor in a contract brokered by the Infront agency, the exclusive media and marketing agency of the IIHF