IBU lands Decathlon sponsorship ahead of new World Cup season

The IBU World Cup Biathlon men's 15km mass start competition on January 24, 2021 in Antholz Anterselva, Italy (by Millo Moravski/Agence Zoom/Getty Images)

The German arm of French sporting goods retailer Decathlon has agreed a deal to become a main sponsor of the International Biathlon Union’s World Cup series from the 2021-22 season.

The long-term deal, brokered by Infront, the IBU’s sponsorship rights agency, will commence with the first round of the new season, which takes place on November 27 in Östersund, Sweden.

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