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German Triathlon Union turns to Infront to sell sponsorship rights

German mixed relay race at the World Triathlon Championship Series Hamburg 2021 (Photo by Alexander Koerner/Getty Images for World Triathlon Series)

The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU).

The deal, announced this morning, includes sponsorship rights for the German national team, the 1st Bitburger 0.0% Triathlon Bundesliga series and selected other DTU rights. The agency will also work with the Frankfurt-based federation to develop new rights, with a particular focus on digital.

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