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German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.

German lubricants manufacturer Liqui Moly has agreed a deal with the International Bobsleigh and Skeleton Federation to become the main sponsor of its World Cup and World Championships events.

Korean financial services company KB Financial Group has reached a three-year sponsorship agreement with the Korean Bobsleigh and Skeleton Federation (KBSF).

Automotive company BMW has signed up as the new official main sponsor of the International Bobsleigh and Tobogganing Federation (FIBT) World Cup and the title sponsor of the FIBT World Championships.