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Engelbert Strauss backs IIHF World Championship in Infront-brokered deal

(Photo by RvS.Media/Monika Majer/Getty Images)

Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.

As part of the deal, Engelbert Strauss’ new logo will appear on the tournament ice machines that clean the ice during the event, which gets underway on Friday in the Latvian capital of Riga.

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