Infront
Latvia awarded sole hosting rights to IIHF Worlds, Liga Stavok signs on as sponsor
The International Ice Hockey Federation (IIHF) has confirmed that the Latvian capital of Riga will be the sole host of its upcoming World Championship, while Russian betting company Liga Stavok has signed…
Infront-brokered deal makes Würth a main sponsor of Nordic World Ski Championships
Construction fittings and materials company, Würth, has been named a main sponsor of the FIS Nordic World Ski Championships 2021.
Armani’s EA7 sports brand sponsors Cortina 2021 in deal brokered by Infront
The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.
Turkish Basketball Federation adds blockchain sponsor
The Turkish Basketball Federation (TBF) has announced Bitci, the Turkish blockchain technology company, as an addition to its sponsorship portfolio
Chinese Basketball Association’s in-house move finalised as Wanda contract ends
The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
Fiba taps Asian market once again as telco Smart becomes global sponsor
Smart, the Filipino mobile services provider, has become a global sponsor of the International Basketball Federation (Fiba) in a deal that runs until the end of 2023
Gazprom’s Nord Stream 2 renews EHF Champions League sponsorship
Nord Stream 2, the Gazprom-based gas pipeline project, has extended its sponsorship of the men’s EHF Champions League for another two seasons.
Wanda Sports Q3 revenues down 42 per cent but net profit reported
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, has reported a 42-per-cent drop in third-quarter revenues, primarily due to the impact of the Covid-19 pandemic coupled…
Infront retains commercial rights to IBU World Cup event in Antholz
The organising committee for the International Biathlon Union (IBU) World Cup event in Antholz, Italy has extended its agreement with sports marketing agency Infront
Telepass to present Alpine World Ski Champs as Infront pursues winter sales
Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy
Infront and World Triathlon extend OTT and media rights sales agreement
World Triathlon, the sport’s recently-rebranded global governing body, has agreed an eight-year extension to its media agreement with the Infront agency.
Infront ramps up esports activities with Freaks 4U Gaming venture
The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant
Lidl extends ties in EHF Euro 2022 qualifiers sponsorship
Discount supermarket chain Lidl has been named as presenting partner of men’s handball’s EHF Euro 2022 qualifiers in a deal announced today (Tuesday).
Infront brokers Maurice Lacroix sponsorship of Berlin Marathon
Swiss luxury watchmaker Maurice Lacroix has been named the ‘Official Timekeeper’ of the BMW Berlin Marathon for the next two years, from 2021 and 2022.
Palermo turns to Infront to sell sponsorship, hospitality rights
Italian football club Palermo has agreed a five-year marketing deal with the Infront agency in an effort to support its recovery mission to regain Serie A status
Lega Basket and Infront sign off on three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Infront agrees four-year Four Hills presenting sponsorship with bet-at-home
Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Hisense-owned Gorenje extends EHF Champions League backing
Gorenje, the Slovenia-based home appliance manufacturer, has extended its sponsorship backing for handball’s men’s EHF Champions League in a two-year agreement.