Infront
Virtual advertising technology debuts in handball in Infront-Supponor tie-up
The Infront agency is working with Supponor to deploy the first-ever virtual replacement advertising technology used in handball during the Women’s Euro 2022 tournament being held in Slovenia, North M…
Personalshop sponsors ski jumping’s Four Hills Tournament in Infront-brokered deal
Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.
Broadcast deals in over 80 countries for EHF Women’s Euro 2022
Rights agreements have been secured with 35 broadcasters for the European Handball Federation (EHF)’s Women’s Euro 2022, which will take place in Slovenia, North Macedonia and Montenegro from November 4 t…
Dry shampoo brand Batiste named Women’s EHF Euro sleeve sponsor
Dry shampoo brand Batiste has been added as a sponsor of the European Handball Federation’s Women’s Euro 2022 tournament.
Infront retains FIL sponsorship sales mandate to 2026
The Infront agency will continue to sell sponsorship rights on behalf of the International Luge Federation (FIL) until at least the end of the 2025-26 season after an extension was announced today (Monday)
BMW extends long-term backing of International Biathlon Union
German automotive manufacturer BMW has renewed its sponsorship of the International Biathlon Union (IBU) in a deal brokered by the Infront agency
Infront to sell sponsor packages for France Judo ahead of Paris 2024
France Judo has appointed Infront as its 'exclusive marketing partner' ahead of the 2024 Olympic and Paralympic Games in Paris
Infront invests as Sydney Marathon joins race for WMM expansion slot
The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
ISU outlines 2022-24 media rights revenues, braced for reduced IOC payments
The International Skating Union has budgeted for CHF17.56m ($17
Re-elected Eliasch promises FIS rights ‘consultation’ but remains dogged by legal claims
Johan Eliasch, the Swedish businessman re-elected overwhelmingly as president of the International Ski Federation (FIS), has promised a period of “consultation” over plans to centralise commercial rig…
Infront secures Gedik Investment sponsorship for Turkish Volleyball Federation
The Turkish Volleyball Federation (TVF) has signed up Gedik Investment to its sponsorship portfolio
FIS and Infront on course for legal collision over controversial rights centralisation plan
Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
Infront retains World Curling Federation rights mandate to 2030
The Infront agency has penned a long-term media and sponsorship rights extension with the World Curling Federation in a deal spanning two four-year Olympic cycles
Tissot adds more time to long-held IIHF World Championship sponsorship
Swiss watchmaker Tissot has renewed its sponsorship of ice hockey’s IIHF World Championship in a new agreement negotiated by the Infront agency.
Infront adds E3 Saxo Bank Classic to cycling portfolio
The Infront agency has entered into an exclusive media and marketing rights agreement with the E3 Saxo Bank Classic cycling event in Flanders, Belgium
Badminton World Federation seals three-year M88 Mansion sponsorship deal
The Badminton World Federation has announced a three-year sponsorship agreement with Southeast Asian gambling brand M88 Mansion until the end of the 2024 season
PSA to relaunch SquashTV following PT SportSuite tie-up
The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.