Infront
IBU lands Decathlon sponsorship ahead of new World Cup season
The German arm of French sporting goods retailer Decathlon has agreed a deal to become a main sponsor of the International Biathlon Union’s World Cup series from the 2021-22 season.
German Triathlon Union turns to Infront to sell sponsorship rights
The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)
Shirt sponsor Peugeot drives on with Stade Toulousain to 2024
Car manufacturer Peugeot has renewed its shirt sponsorship agreement with French rugby union’s Stade Toulousain until the end of the 2023-24 season in a new deal announced this morning.
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
Sponsorship sales executive Checha swaps Sportfive role for Infront Germany
Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency
Infront brokers TotalEnergies’ BWF events title sponsor renewal
French oil and gas company TotalEnergies will continue to serve as the title sponsor of major events organised by the Badminton World Federation as part of an extended deal brokered by the Infront agency
Infront acquires stake in Cape Town Marathon as WMM status targeted
The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Infront signs up new CHL sponsors ahead of new season
Pan-European ice hockey competition the Champions Hockey League has announced Ukrainian 'agroindustrial' company APK-Invest and Swiss gaming firm mycasino as new sponsors ahead of the start of its 2021-22…
Infront recruits Fifa sponsorship sales head Axer
The Infront agency has appointed Christopher Axer, Fifa’s head of sponsorship sales, to lead the central sales team at its ProSports division.
EHF secures extension of Delo’s women’s Champions League title sponsorship
The European Handball Federation has extended its title sponsorship deal for the women’s Champions League tournament with logistics company Delo Group.
Infront secures Wolt as sponsor for 2021 IIHF World Championship
The International Ice Hockey Federation has added Finnish tech company Wolt as a sponsor in a contract brokered by the Infront agency, the exclusive media and marketing agency of the IIHF
Engelbert Strauss backs IIHF World Championship in Infront-brokered deal
Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.
Infront brokers Champions Hockey League deal with GT Radial
Ice hockey’s Champions Hockey League (CHL) has signed tire specialists GT Radial to its sponsorship portfolio in a contract brokered by the Infront agency.
Engelbert Strauss recruits Infront’s Dominguez to head up in-house sponsorship unit
Germany-based workwear supplier Engelbert Strauss has recruited Antonio Dominguez from the Infront agency to head up its new in-house sponsorship division
FC Köln to switch kit suppliers as Infront brokers Hummel deal
German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.
Mewa strikes Mainz stadium naming rights deal, replacing Opel
German Bundesliga football club FSV Mainz 05 has secured a stadium naming rights deal with textile specialists Mewa
IBSF take rights to market ahead of Infront deal expiry
The International Bobsleigh and Skeleton Federation (IBSF) has issued a request for proposals for its global broadcast and sponsorship rights as Infront, the long-standing incumbent rights-holding agency,…