Wearable athletic technology brand Vert has reached an agreement with the IMG agency to become the title sponsor of its new US women’s college volleyball event.
A five-year title sponsorship deal with All Nippon Airways (ANA) has secured the future of the LPGA Major formerly known as the Kraft Nabisco Championship.
Tyre manufacturer Continental has entered into a multi-year US college basketball partnership with the IMG agency and Learfield property schools.
French sportswear and fashion brand Lacoste has agreed a five-year deal to become an official partner of the Miami Open tennis tournament from 2015 to 2019.
The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.
The IMG College agency has signed a multi-year deal with Harvard University to boost the sponsorship programme of its athletics department.
Automotive manufacturer Ford has reached a four-year agreement to become a premier partner of the Chinese Super League football competition from 2014 to 2017.
Sports marketing agency IMG is the frontrunner to become the media and sponsorship rights sales agent for European club rugby union’s new continental competitions from the 2014-15 season onwards.
IMG Schweiz, the Swiss arm of the IMG agency, has reached a sponsorship deal with charcuterie brand Malbuner for ice hockey’s Spengler Cup.
Home improvement retail chain Jumbo has secured a deal with IMG Schweiz, the Swiss subsidiary of the IMG agency, for the final jersey sponsorship package at this year’s Tour de Suisse UCI WorldTour cycling event.
The acquisition in December of sports and entertainment marketing agency IMG Worldwide by Hollywood agency William Morris Endeavour Entertainment and its private equity partner Silver Lake could affect the global sponsorship market in three main ways, industry experts said this month.
Chinese football’s Super League is aiming to earn $25m (€19.25m) per year from a new title sponsorship deal beginning in 2014, a 150-per-cent increase on the current deal with real estate company Dalian Wanda.