IMG
Men’s Journal sponsors IMG’s Formula Drift and Escape from Alcatraz Triathlon
Men's lifestyle magazine Men’s Journal has become the official lifestyle media partner of motorsport series Formula Drift and the Escape from Alcatraz Triathlon in deals brokered by the IMG Agency.
IMG signs up Kieser as title sponsor of Great Ocean Road Running Festival
Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.
WTT signs up equipment supplier DHS as first global partner
World Table Tennis (WTT) has announced Shanghai Double Happiness (DHS), the sports equipment supplier, as its first-ever global partner
Nike signs as naming sponsor of IMG-owned Melbourne Marathon Festival
Sports brand Nike will be the event naming sponsor of the Melbourne Marathon Festival when it returns to the sporting calendar this October
MG Motor signed up as standalone Copa Sudamericana sponsor
Conmebol, South American football's governing body, has signed up automotive brand MG Motor as a sponsor of the Copa Sudamericana
IMG and Epic Games bring 23 football clubs into Fortnite
The IMG agency has worked with Epic Games to enable 23 football clubs to appear in the publisher’s popular Fortnite title.
IMG signs with Liga MX as exclusive agency for global sponsorship
Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023.
Sangster joins Logan’s sponsorship consultancy after leaving IMG
Georgie Sangster has taken up a role as account director at Logan Sports Marketing, the sponsorship consultancy set up by former Scotland rugby union star Kenny Logan, after leaving the IMG agency
Head of global partnerships Carr joins IMG alumni at River Media Partners
UK sports media company River Media Partners (RMP) has hired Alex Carr, formerly strategic partnerships manager in the motorsport division of the IMG agency, as its head of global partnerships
Brady’s TB12 brand strikes IMG deal for licensing push
Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…
IMG signs up Oreca to operate new French rugby online store
The IMG agency has brokered an agreement for Oreca, the multi-channel distribution company heavily involved in motor sports, to operate the online store of the French Rugby Federation (FFR)
IMG in talks with FIA over possible termination of World Rallycross deal
The IMG agency is in negotiations with the International Automobile Federation (FIA) about potentially ending its deal to promote the World Rallycross Championship
Ex-IMG licensing executive Gresswell fully launches consultancy
Simon Gresswell, formerly vice-president for EMEA (Europe, Middle East and Africa) and international at IMG Worldwide Licensing, has formally launched his independent sports licensing consultancy
WTT turns to IMG in long-term media rights, production and sponsorship deal
World Table Tennis, the new commercial arm of the International Table Tennis Federation, has appointed the IMG agency in a wide-ranging and long-term agreement that includes international media rights…
IMG enlarges esports licensing footprint with Rocket League deal
The IMG agency has been appointed by video game developer Psyonix as the exclusive global licensing representative for its popular Rocket League title
IMG expands esports licensing footprint in exclusive Ubisoft deal
IMG has been selected as the first exclusive licensing agency for Ubisoft-developed video game franchises Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.
S&P downgrades Endeavor credit rating
Credit ratings agency S&P Global this week downgraded Endeavor, owner of the IMG sports marketing agency and the Ultimate Fighting Championship, from "highly speculative" to "substantial risk"
EXCLUSIVE: ITTF to adopt hybrid in-house and agency rights model
The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…