Vert to partner IMG’s new college volleyball event

Wearable athletic technology brand Vert has reached an agreement with the IMG agency to become the title sponsor of its new US women’s college volleyball event.

The Vert Challenge will feature IMG partner schools the University of Texas, University of Florida, University of Nebraska and University of Oregon over the next four years.

The inaugural event takes place at Gregory Gym in Austin, Texas on September 4-5, before heading to Oregon, Florida and Nebraska in 2016, 2017 and 2018 respectively.

As part of the agreement, Vert will provide wearable technology demonstrations and on-site promotions for fans.

Vert founder Martin Matak said: “This is the first title sponsorship for Vert and a first for wearable technology in an event featuring four nationally ranked, powerhouse NCAA (National Collegiate Athletic Association) schools.”

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France