Solheim Cup partners with goodr

Active eyewear brand goodr has partnered with this year’s edition of women’s team golf competition the Solheim Cup, which takes place this week at Gleneagles in Scotland.

Goodr will serve as the official sunglasses supplier of the biennial contest between Europe and the United States, where it will launch its ‘Golf goodr’ range.

Goodr will be exhibiting the range in the Solheim Cup Spectator Village, along with running its #beaflamingogolfer activation.

Ross Hallett, senior vice-president at the IMG agency, staging partner of the 2019 Solheim Cup, said: “It is a fun brand with a young consumer base, so it fits well with what we’re trying to achieve with the Solheim Cup.”