A five-year title sponsorship deal with All Nippon Airways (ANA) has secured the future of the LPGA Major formerly known as the Kraft Nabisco Championship.
The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.
Sports marketing agency IMG is the frontrunner to become the media and sponsorship rights sales agent for European club rugby union’s new continental competitions from the 2014-15 season onwards.
The acquisition in December of sports and entertainment marketing agency IMG Worldwide by Hollywood agency William Morris Endeavour Entertainment and its private equity partner Silver Lake could affect the global sponsorship market in three main ways, industry experts said this month.
Chinese football’s Super League is aiming to earn $25m (€19.25m) per year from a new title sponsorship deal beginning in 2014, a 150-per-cent increase on the current deal with real estate company Dalian Wanda.
Sports apparel company Canterbury has agreed a supplier partnership with World Rugby for next year’s World Cup in Japan.