Wearable athletic technology brand Vert has reached an agreement with the IMG agency to become the title sponsor of its new US women’s college volleyball event.
Imaging and electronics company Ricoh has renewed its title sponsorship of the Women’s British Open under an agreement with the Ladies Golf Union.
A five-year title sponsorship deal with All Nippon Airways (ANA) has secured the future of the LPGA Major formerly known as the Kraft Nabisco Championship.
Tyre manufacturer Continental has entered into a multi-year US college basketball partnership with the IMG agency and Learfield property schools.
French sportswear and fashion brand Lacoste has agreed a five-year deal to become an official partner of the Miami Open tennis tournament from 2015 to 2019.
The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.
The IMG College agency has signed a multi-year deal with Harvard University to boost the sponsorship programme of its athletics department.
Automotive manufacturer Ford has reached a four-year agreement to become a premier partner of the Chinese Super League football competition from 2014 to 2017.
Sports marketing agency IMG is the frontrunner to become the media and sponsorship rights sales agent for European club rugby union’s new continental competitions from the 2014-15 season onwards.
IMG Schweiz, the Swiss arm of the IMG agency, has reached a sponsorship deal with charcuterie brand Malbuner for ice hockey’s Spengler Cup.