HomeNewsNewsFootballSouth America

IMG to market Copa Libertadores sponsorship rights

Conmebol, football’s governing body in Latin America, has appointed the IMG agency to market the sponsorship rights to its Copa Libertadores knockout club competition.

The two-year deal will cover the 2017 and 2018 editions of the tournament.

The Copa Libertadores has already established commercial partnerships with leading brands, such as Bridgestone, Santander and Nike. IMG will market both partner and supplier level categories.

Felix Alvarez-Garmon, senior vice-president for Latin America, US Hispanic and the Caribbean at IMG Media, said: “The Copa Libertadores is broadcast in nearly 150 countries in 30 languages, making it one of the most watched sports events on TV. This global appeal makes it a very attractive proposition for potential sponsors wanting to reach a worldwide audience.”

Colombian club Atlético Nacional won the 2016 Copa Libertadores.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France