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After decades of promoting NBA games with TV commercials and years of declining live television audiences, official broadcaster ESPN changed its strategy and switched to using real-time NBA footage social promos to generate FOMO and drive fans to click directly to live game coverage.

Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN

Financial services company Capital One has signed a deal to be the title sponsor of season-ending US college American football game, the Orange Bowl, part of the new College Football Playoff (CFP).

The 2019 Winter X Games, taking place in Aspen, Colorado, US, this week has introduced three new sponsors to this year’s roster.

US sports broadcaster ESPN has confirmed the list of sponsors for this year’s edition of the summer X Games action sports event, which will be held at U.S.

US sports broadcaster ESPN has signed a host of new sponsors for this year’s edition of the winter X Games action sports event.

US sports broadcaster ESPN has unveiled the list of sponsors for this year’s edition of the summer X Games action sports event, which will take place from July 13-16 at the US Bank Stadium in Minneapolis, Minnesota.