Sponsors sign up for X Games Austin 2015

Organisers of the X Games Austin 2015 have unveiled a roster of new sponsors that have signed up to support the extreme sports event.

US beer brand Bud Light and Japanese automotive manufacturer Toyota are amongst the latest companies that have pledged their support to the event, which is part of a series run by sports broadcaster ESPN.

7UP, DuPont Kevlar, FRAM, Oakley, Skype and Fruit of the Loom will also sponsor the event.

All sponsors will benefit from on-site activations and VIP hospitality as well as rights to official X Games marks and logos.

Sponsors will also receive a media presence during event telecasts and in the X Games preview in ESPN The Magazine, as well as on X Games digital and social platforms.

As the official automotive sponsor of the event, Toyota will run activations that will allow fans to interact with a number of the manufacturer’s vehicles.

Other event activities will include Bud Light giving fans the chance to win unique experiences, while 7UP will host the ‘Sound Factory Stage’ with support from DuPont Kevlar, FRAM, Oakley and Skype.

X Games Austin 2015 will take place in the Texan city from June 4-7.