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BattleFrog signs up as Fiesta Bowl title sponsor

US outdoor fitness event and obstacle race organiser BattleFrog has struck a deal to become the title sponsor of the 2015 Fiesta Bowl college American football game.

Scheduled to take place at the University of Phoenix Stadium on January 1, this season’s edition of the game will be known as the BattleFrog Fiesta Bowl.

The company will also serve as title sponsor of the ‘BattleFrog Fiesta Bowl Fan Fest’ pre-game party that will take place outside of the stadium prior to kick-off.

BattleFrog has already established a presence in the US college sports market by sponsoring a series of programmes on US sports broadcaster ESPN, covering a range of inter-collegiate obstacle races organised by ESPN and BattleFrog.