ESPN

Credit cards, loans and savings specialist Capital One has struck a multi-year deal to become the new title sponsor of the Orange Bowl US college American football game.

DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.

Organisers have confirmed the sponsorship roster for the X Games Austin extreme sports event, which takes place at Circuit of The Americas in Austin, Texas on June 6-8.

Financial services company Northwestern Mutual is to become the presenting sponsor of the Rose Bowl post-season American football match.

US fast food restaurant chain Chick-fil-A has extended and expanded its title sponsorship of the Peach Bowl post-season college American football game.

Soft drinks brand Dr Pepper has reached an agreement with US sports broadcaster ESPN to become the first official championship partner and a presenting sponsor of the new College Football Playoff National Championship Trophy.

Nutritional products company AdvoCare has sealed a three-year deal to be the title sponsor of the Texas Bowl post-season collegiate American football game through 2016.