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Vrbo extends Citrus Bowl title sponsorship

ORLANDO, FL - JANUARY 01: Chris Oats #22 and Chris Westry #21 of the Kentucky Wildcats celebrate against the Penn State Nittany Lions in the first quarter of the VRBO Citrus Bowl at Camping World Stadium on January 1, 2019 in Orlando, Florida. (Photo by Joe Robbins/Getty Images)

Alternative accommodation brand Vrbo has renewed its title sponsorship of college football’s annual Citrus Bowl game on New Year’s Day.

Under the multi-year deal with sports broadcast network ESPN and Florida Citrus Sports (FCS), a not-for-profit events organisation for the promotion of Central Florida, Vrbo will feature prominently in multiple activations at the game.

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