Women's Basketball
Changemaker Partnership – Google (& ESPN) & WNBA
In May 2021 Google became a ‘WNBA Changemaker’ (amongst other new official league partner roles) in a multi-faceted, multi-year alliance. It
Call Your Shot ’21 – CarMax & the WNBA
Mid-2021, Women’s National Basketball Association sponsor CarMax ran a series of ads marking the league’s 25th anniversary – featuring basketball star Sue Bird – that went viral and drove attention around the issue of gender bias in sports.
Sabrina Ionescu shows pulling power with Nike deal, New York Liberty jersey sales
Women's basketball superstar Sabrina Ionescu further proved her immense commercial pulling power after being selected as the Women's National Basketball Association No.1 Draft pick by the New York Liberty.