USA

NFL

Company establishes ties at both SoFi Stadium and Allegiant Stadium
Tennis

The United States Tennis Association has added insurance provider Chubb as a sponsor of its premier grand slam event, the US Open
Ice Hockey

Company to create supply chain for maintenance, repair, and operations
Golf

Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.
Basketball

Facebook-owned platform expands beyond content tie with league
Basketball

Company signs first league-level sports sponsorship
Baseball

Major League Baseball’s Miami Marlins have announced a partnership with growing North American fantasy sports and gaming platform Monkey Knife Fight.
Tennis

Sports drink brand BodyArmor has announced a multi-year deal with the United States Tennis Association, which names BodyArmor Lyte the official sports drink of the US Open
Basketball
Spirits

In February 2020, Hennessy leveraged its new status as the official spirit of the NBA with an integrated campaign launched to coincide with the NBA All-Star Weekend.
Baseball

Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
Athletics

USA Track & Field (USATF) has extended its long-term partnership with leading chocolate and cocoa products company Hershey's, which will continue as the presenting sponsor of the Run Jump Throw initiative through …
Baseball

The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver
Esports

Riot Games’ League of Legends Championship Series (LCS) has struck a multi-year partnership with restaurant chain Buffalo Wild Wings, which has been designated the esports competition's official sports b…
Motorsport

US stock car racing series Nascar has struck a multi-year sports betting agreement with online gaming company BetMGM, which has been designated an authorized gaming operator of the organization.
Multi-sport

Global sportsbook operator PointsBet has signed a multiyear, multifaceted sports betting partnership with sports ownership group Kroenke Sports & Entertainment (KSE)
Football

Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals.
American Football

The National Football League's Las Vegas Raiders have missed out on a potential 10-year, $30m commercial partnership with the Southern Nevada Water Authority due to the financial impact of the global Covid-19…
Ice Hockey

Seattle, Washington-based financial data and software company PitchBook has partnered with National Hockey League expansion team Seattle Kraken to become a venue partner and suite-level sponsor of the Climate …