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Data Snapshot: Major League Soccer 2020

Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals.

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After a disrupted 2020 season, Major League Soccer stands mid-way through the 2021 campaign, its 25th year, with a sponsorship portfolio comprised of 20 brands and worth between $182m (€150m) and $216.5m on an annual basis.
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The National Women’s Soccer League (NWSL) has increased its number of sponsors from eight at the time of last year’s edition of this snapshot to 11 this year. Its portfolio valuation now sits at an estimated average annual value of $17.5m (€17.1m) across the 11 agreements.

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Dutch Eredivisie club Feyenoord Rotterdam has become the latest European football club to sign up performance sportswear brand Castore as its new kit supplier
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Global payments company Mastercard has extended its sponsorship deal for the Copa Libertadores, while adding backing of the women’s edition of the South American club football tournament.
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Italian Serie A club Lazio has signed fire safety and suppression specialist AirFire as its sleeve sponsor for the remainder of the 2022-23 season
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The English Football Association has signed up beer brand Carling as a sponsor of its flagship men’s and women’s cup competitions.

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AC Milan says the renewal of its front-of-shirt deal with long-standing sponsor Emirates on significantly improved terms is a reward for winning Italy’s Serie A last season and the club's return to the Uefa Champions League.
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Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
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Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.
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The deal builds on eBay’s original sponsorship of Inter announced in October, which saw the brand become the Serie A club’s ‘Official Marketplace Partner’ for the 2022-23 and 2023-2024 seasons.