USA
Raiders lose potential $30m commercial partnership due to Covid-19
The National Football League's Las Vegas Raiders have missed out on a potential 10-year, $30m commercial partnership with the Southern Nevada Water Authority due to the financial impact of the global Covid-19…
PitchBook partners with Seattle Kraken, Climate Pledge Arena
Seattle, Washington-based financial data and software company PitchBook has partnered with National Hockey League expansion team Seattle Kraken to become a venue partner and suite-level sponsor of the Climate …
Young Luxury – Genesis & the NFL
To drive awareness of the brand and promote its new GV80 SUV, premium auto maker Genesis activated at Super Bowl 2020 with a campaign starring John Legend and Chrissy Teigen.
Pacers strike sports betting partnership with PointsBet
The National Basketball Association's Indiana Pacers have agreed a multiyear partnership with global sportsbook operator PointsBet, which has been designated an official sports gaming partner of the team
Kraken reaps rewards of successful brand identity unveiling
National Hockey League expansion team Seattle Kraken is reaping the commercial rewards across a series of metrics from its hugely successful brand identity unveiling
National Car Rental extends with PGA of America
National Car Rental has deepened its sponsorship investment in golf through a new, multi-year deal with the PGA of America
Boston Celtics agree to four-year deal with Jack’s Abby Craft Lagers
The National Basketball Association's Boston Celtics have signed a four-year partnership with Massachusetts microbrewery Jack’s Abby Craft Lagers, which will include a specialty release collaboration b…
PGA Tour strikes sports betting partnership with BetMGM
The PGA Tour has announced a multiyear content and marketing partnership with BetMGM, which has been designated an official betting operator of the organization
NFL expands sponsorship portfolio with Invisalign tie
Align Technology builds sports sponsorship ties with league-level deal
Seattle Kraken complete sponsorship deal with Kraken Rum
The National Hockey League's newest team the Seattle Kraken has signed up spirit brand Kraken Rum, part of New Jersey-based Proximo Spirits, as a sponsor
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
NHL, Roman strike 2020 Stanley Cup Playoffs partnership
The National Hockey League has struck a partnership with New York-based Roman, which has been designated the official digital men’s health clinic of the 2020 Stanley Cup Playoffs and Finals.
NFL adds Subway as sponsor in multiyear deal
Sandwich chain fills league's QSR, fast-casual categories
Hyperice named NBA’s official recovery technology partner
The National Basketball Association has agreed a multiyear partnership with leading recovery and performance technology brand Hyperice, which has been designated the league's official recovery technology …
Above & Beyond – Land Rover & US Equestrian/Equestrian Events Inc.
Land Rover's title sponsorship of the 2019 Kentucky Three-Day Event was activated with a programme that spanned content creation, media support, competitions and a range of on-site experiences and hospitality spaces for all ages – and their pets.
NHL strikes multiyear North American partnership with Little Caesars
The National Hockey League has announced a multiyear North American partnership with pizza restaurant chain Little Caesars, which has been designated the official pizza delivery partner of the league
Eagles reunite with Pepsi after eight-year absence
NFL team ends ties with Pepsi archrival Coca-Cola
Topps sets sales record with Fauci card
Company more than doubles prior Topps Now sales mark with card featuring popular immunologist