USA

Speedway Motorsports, which operates a number of racetracks in North America, has entered into a partnership with crowd-powered travel company Rally.

YouTube TV, the cable-free live television service of video-sharing company YouTube, has been unveiled as the presenting partner of the NBA basketball league’s Finals series.

Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.

US financial services company PNC Bank has agreed its first major sports sponsorship through a deal with North American stock car-racing series Nascar.

The NBA basketball league has entered into a partnership with meditation and mindfulness app Headspace.

North America’s Major League Soccer has extended its partnership with Dutch brewing company Heineken.

Financial services company BNP Paribas has renewed its title sponsorship of the BNP Paribas Open tennis event by a further five years.

North America’s Major League Soccer has entered into a partnership with outdoor apparel and equipment manufacturer Columbia Sportswear.

The Ladies Professional Golf Association has agreed a sponsorship deal with US-based wireless phone provider Consumer Cellular.

North America’s Major League Baseball has agreed sponsorship deals with shaving cream company Barbasol and Kingsford Charcoal.

Swiss watchmaker Rolex has renewed its long-running sponsorship of the United States Golf Association.

NHL ice hockey team the Vegas Golden Knights has entered into a partnership with local hotel company Wynn Las Vegas.

US brewery Anheuser-Busch has agreed a new partnership with Nascar, marking its return to the North American stock car-racing series following an 11-year absence.

Major League Baseball team the New York Yankees has agreed a sponsorship deal with insurance and investment organisation Starr Companies.

The Ladies Professional Golf Association has entered into a new partnership with global science and technology specialist the Dow Company.

Soft drinks manufacturer Dr Pepper Snapple Group has agreed a five-year deal to become the official beverage partner of Major League Baseball team the Oakland Athletics.