Yankees sign insurance partner

Major League Baseball team the New York Yankees has agreed a sponsorship deal with insurance and investment organisation Starr Companies.

The multi-year deal names Starr the official commercial insurance company of the Yankees from the 2018 regular season onwards.

Starr will benefit from billboard branding on the right centre-field scoreboard at Yankee Stadium. It will also be promoted on in-stadium TVs, terrace-level LED boards and near the Great Hall stadium entrance. Further exposure will be provided through full-page advertising within each issue of Yankees Magazine.

In addition, Starr will celebrate its 100th anniversary in China milestone at a Yankees game during the 2019 season.