Sub-Saharan Africa
South Africa extends FNB back-of-shirt sponsorship
The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB
Round-Up: Moroe sacking report previewed, full stadiums for Bledisloe Cup, no fans at Turkish GP, and more
Cricket South Africa released a summary of the report on the activities of former CEO Thabang Moroe which led to his sacking in August
NTT ends UCI World Tour team sponsorship to focus on development projects
UCI WorldTour cycling team NTT Pro Cycling is looking for a new title sponsor after Japanese technology brand NTT opted not to renew its contract with the team beyond 2020
Multichoice’s DStv replaces Absa as Premier Soccer League title sponsor
Satellite television service DStv has acquired naming rights to the Premier Soccer League (PSL), the top tier of club football in South Africa
LaLiga develops sponsorship presence in East Africa with M-Bet deal
Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor
ODI sponsor Momentum to end Cricket South Africa deal
Financial services provider Momentum has revealed that it will not be renewing its one-day international sponsorship of the Cricket South Africa (CSA) national governing body when the deal expires next…
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Round-Up: Fifa ethics committee clears Infantino, CAF delays qualifiers, China LPGA Tour restarts, and more
Fifa president Gianni Infantino has been cleared by the organisation's ethics committee of any breach of its code in relation to his meetings with Swiss attorney-general Michael Lauber
Words of Greatness – FNB & the South African Rugby Union
In 2019, FNB sought to life the spirits of nation with a campaign that linked fans, legends, coaches, friends and family to the players at the Rugby World Cup in Japan through fixed ad assets and real-time messaging.
Round-Up: New Fifa international window, Royals deal challenges taboos, NZ North v South match returns, and more
Fifa has created a new international match window in 2022, from January 24 to February 1, to ease fixture congestion caused by the Covid-19 pandemic - Japan Today
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Round-Up: Chinese GP doubts and deal extension, PP Sports battles pirates, vaccine critical for Tokyo Olympics, and more
The Chinese Formula One Grand Prix is to be cancelled this year, but is also set for a five-year extension to its hosting deal, from 2021 to 2025, according to reports by specialist motorsport journalists…
Liverpool strengthens links with Mauritius through sponsorship deal
English Premier League champions Liverpool have signed a sponsorship contract with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius in the category of tourism and economic…
Round-Up: Ballon d’Or cancelled, Japanese athlete abuse report, slimmed-down SEA Games, and more
Football's Ballon d'Or award for the world's best player, run by French magazine France Football, will not take place this year due to Covid-19
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
FKF heralds eight-figure Kenyan Premier League title sponsorship
Football Kenya Federation has announced a title sponsorship deal for the country’s Premier League with online betting firm BetKing Kenya in a five-year deal worth a total of KES1.2bn ($11.2m/€9.8m)
Cricket SA bolsters portfolio with Betway deal, search continues for Standard Bank replacement
Cricket South Africa (CSA) has signed up global gambling brand Betway to its sponsorship portfolio