Sub-Saharan Africa

Rugby Union

Telco MTN has renewed its headline sponsorship of South Africa’s men’s rugby union team and has also been confirmed as a principal partner of the British and Irish Lions’ upcoming tour of the country. T
Rugby

Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Rugby Union

Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
Rugby Union

South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.
Multi-sport

The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
Rugby Union

World Rugby has appointed South African agency Megapro as its exclusive sponsorship sales agent for the 2022 Rugby World Cup Sevens, which is taking place in Cape Town
Multi-sport

South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…
Cricket

Online betting and gaming company Betway has become title sponsor of Cricket South Africa’s Twenty20 competition, the T20 Challenge.
Multi-sport

The South Africa v England one-day international cricket series in South Africa was postponed, following concerns about the welfare of players and after reports of breaches of the bio-secure bubbles surrounding…
Cricket
Beer

In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.
Netball
Telecoms

To promote its new title sponsorship of South Africa’s Netball League in 2019, Telkom set out to grow support, attendance and awareness through an event-based campaign.
Multi-sport

Most Japanese companies want the Olympics to go ahead in the country next year, according to a survey - Reuters
Rugby Union

South African beer brand Castle Lager has become the official title sponsor of the British & Irish Lions Tour of South Africa in 2021
Rugby Union

South African Breweries has further enhanced its long-running association with South Africa Rugby after agreeing a three-season deal for its Carling Black Label beer brand to title sponsor club competition…
Rugby Union

South Africa Rugby has extended its contract with multinational automotive brand Land Rover
Football

Pan-African media group MultiChoice has signed a five-year sponsorship deal with the South African Football Association (SAFA)
Multi-sport

China wants to use football to unite its nation and to build bridges with countries around the world, Chinese Football Association secretary general Liu Yi said in a rare interview with international media…
Rugby

The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB