Sub-Saharan Africa

Basketball

Insurance companies are removing or ramping up the cost of pandemic insurance for sports events - CNA/Reuters South Korean football's K League hopes to have fans back in stadiums from July 10 - Yonhap
Rugby Union

The British and Irish Lions have appointed the Fifty Digital agency to activate the rugby union team’s digital and social media presence for the 2021 tour to South Africa.
Football
Automobile Manufacturing

Toyota, the official vehicle sponsor of South African soccer side Kaizer Chiefs, activated its rights through the 2019 season with a blended activation spanning a competition, an experience and subsequent social activation.
Cricket

Fast food restaurant chain KFC has extended its sponsorship of Cricket South Africa (CSA) across three pillars of the game in the country
Football

South African banking group Absa will end its title sponsorship of the country’s top-flight Premier Soccer League (PSL) when its contract expires at the end of the current season.
Baseball

The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Rugby Union
Personal Care & Fragrances

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Cricket

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Aussie Rules

The promoter of the Singapore Formula One Grand Prix has said it would be "unfeasible" for it to stage a race with no fans. The race is scheduled for September 20
Cricket

South African telco BitCo Telecoms has signed as the official internet service provider of Cricket South Africa (CSA) and the Proteas men's national team for the next five years
Cricket

Cricket South Africa is in talks with a potential new headline sponsor for the national team following confirmation that Standard Bank will stand down from the position in April
Football
Banking

Nedbank, title sponsor of South Africa’s top club football cup, activated its rights around the May 2019 final to aid the response to flooding in host province KwaZulu-Natal.
Cricket
Sporting Apparel

New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.
South Africa

The South African Rugby Union has extended the sponsorship contract of domestic airline FlySafair
Cricket

Insurer Momentum has agreed a four-year deal to be the main sponsor of the South African women's national cricket team. The deal starts immediately and runs until the end of the 2023-24 season
Football

Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors.
Rugby Union

Durban-based Super Rugby franchise the Sharks has renewed its major sponsorship deal with South African telecommunications company Cell C
Motorsport

Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…