Netherlands
Puma ‘to replace Umbro’ as PSV kit supplier
Dutch football club PSV Eindhoven is set to sign a lucrative kit supply contract with German sportswear manufacturer Puma
KLM extends long-running sponsorship of European Tour event
Dutch airline KLM has renewed its title sponsorship of the KLM Open European Tour golf event, which takes place annually in the Netherlands.
The new three-year deal will run until the 2022 edition
Game Changers – ABN Amro & Rotterdam Ahoy
ABN Amro, title sponsor of the Rotterdam Open as the World Tennis Tournament, created a multi-faceted activation that turned 50,000 tennis balls destined for landfill into four products and a playground.
The Great Feyenoord DNA Study – Opel & Feyenoord
‘The Great Feyenoord DNA Study’ of 2018 saw sponsor Opel build data on the the club’s supporters by giving them a chance to understand their devotion to the team by literally studying their DNA.
PSV Energie – Energiedirect.nl & PSV Eindhoven
Energiedirect.nl created an energy product specifically for fans of PSV Eindhoven to try and drive sales and reduce churn in the region.
Boels-Dolmans Cycling Team on the hunt for new title sponsors
Women’s WorldTour outfit Boels-Dolmans Cycling Team will be seeking a new title sponsor after the 2020 season after equipment rental company Boels Rental and Dolmans Landscaping Group opted to end their b…
Energy chain companies team up for ‘Mission H2’ partnership with Dutch Olympic team
Six Dutch companies in the energy chain have joined forces under the ‘Mission H2’ name to partner TeamNL, the Dutch Olympic team. Â
Ajax teams up with BBIN
Dutch Eredivisie football club Ajax has agreed a partnership with Chinese iGaming software supplier BBIN.
Terms of the deal were not disclosed, but it will run for at least the 2019-20 season
Heineken extends long-term backing of KNVB
The Royal Netherlands Football Association (KNVB) has extended its long-running partnership with Dutch brewing company Heineken
Budweiser arrives in Holland, partners with Ajax
AB InBev beer brand Budweiser has arrived in Holland and signed a new partnership with Dutch Eredivisie club Ajax
Vitesse to promote local museum, zoo through shirt sponsor deals
Dutch Eredivisie football club Vitesse Arnhem has signed shirt sponsorship deals with the Netherlands Open Air Museum and the Koninklijke Burgers’ Zoo, which are both located in Arnhem.
Ajax extends master sponsor deal with Ziggo
Dutch champions Ajax have extended their front-of-shirt deal with Ziggo, the Netherlands’ largest digital TV, broadband and telephone operator.
Heineken title sponsors returning Dutch Grand Prix
Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.
Eredivisie extends with long-term ball partner Derbystar
The Eredivisie, the top tier of Dutch club football, has extended its partnership with sporting goods manufacturer Derbystar, its official match ball provider.
The deal will run for three seasons
Motul steps up WorldSBK association with race deals
Motor oils and industrial lubricants manufacturer Motul has further enhanced its partnership with the Superbike World Championship (WorldSBK), taking title sponsorship rights to two of this season’s r…
Brands join forces with PSV to make ‘Brainport Eindhoven’ shirt deal
Five Dutch companies will pay for the main shirt partner position at Dutch Eredivisie club PSV Eindhoven from next season under the ‘Metropolitan Region Brainport Eindhoven’ banner.
Nike returns to partner Vitesse
Dutch Eredivisie football club Vitesse Arnhem has signed a kit supplier partnership with US sportswear manufacturer Nike.
The four-year deal comes into effect from the 2019-20 season
Asito steps up backing of Eredivisie’s Heracles
Dutch Eredivisie football club Heracles Almelo has extended its partnership with its main sponsor, cleaning services company Asito, with the new deal to grant the firm branding rights to the team’s stadium.