Netherlands
KPN takes on Dutch eDivisie naming rights
Telco KPN has stepped up its support of the eDivisie by becoming the naming-rights sponsor of the competition, which is the esports arm of the top-tier Dutch Eredivisie football league
Ziggo extends with Ajax for one year on same financial terms
Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year
Dutch eDivisie bolsters sponsorship portfolio with return of KPN
Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league
eDivisie adds H&M to sponsorship portfolio
Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor
Philips extends PSV stadium and club sponsorship to 2031
Dutch multinational Philips has extended its long-standing sponsorship of Eredivisie club PSV Eindhoven for another 10 years, to 2031
Mercedes-Benz and Stern extend Ajax sponsorship
Dutch Eredivisie club Ajax has extended its sponsorship agreement with Mercedes-Benz as ‘Official Car Sponsor’ and with the Stern dealership as ‘Official Car Supplier’ until 2023.
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Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
EuroParcs consolidates main shirt rights at Feyenoord with one-year extension
Dutch holiday park group EuroParcs will take over the main shirt sponsorship rights to Dutch Eredivisie club Feyenoord from its recently-acquired Droomparken brand next season
Coca-Cola renews with KNVB, shifts focus ‘from stadium experience to content’
The Dutch Football Association (KNVB) has extended its sponsorship agreement with soft drinks giant Coca-Cola for another year
ING develops Dutch football presence as first women’s Eredivisie sponsor
Dutch financial services company ING has expanded its sponsorship of the Royal Dutch Football Association (KNBV) to include the women's Eredivisie
Round-Up: European football’s €4bn hit, Six Nations confirm CVC talks, BWF events cancelled, and more
European football clubs are likely to lose €4bn ($4.5
VAR Stadium Take-Over – Hans Anders & PSV Eindhoven
Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.
Champions League qualifier AZ Alkmaar switches to Nike
Dutch Eredivise football club AZ Alkmaar will switch its kit supplier from Under Armour to Nike after this season
Feyenoord set to part ways with Opel and switch to BMW
Dutch Eredivisie club Feyenoord is expected to switch its car category sponsor from mid-range car brand Opel to high-end German rival BMW from next season
Deliveroo grows European football profile with Eredivisie deal
Deliveroo has become the ‘Official Food Delivery Partner’ of Dutch football’s top-tier Eredivisie league for the rest of this season and all next season.
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SD Worx comes to aid of women’s cycling giant Boels-Dolmans
Boels-Dolmans Team, the powerhouse outfit of women’s cycling, has secured its long-term future with Belgian HR services provider SD Worx signing on as its new main sponsor.
Vitesse to support Voetbalshop.nl’s expansion plans
Dutch Eredivisie football club Vitesse Arnhem has expanded its association with e-commerce firm the Badge Company in a deal designed to support the development of its Voetbalshop.nl brand.
Voetbalshop
PSV signs off on five-year kit deal with Puma
Dutch Eredivisie football club PSV Eindhoven has confirmed German sportswear manufacturer Puma as its new kit supplier in a five-year deal