Ajax extends master sponsor deal with Ziggo

Dutch champions Ajax have extended their front-of-shirt deal with Ziggo, the Netherlands’ largest digital TV, broadband and telephone operator.

Under the deal, Ziggo will sponsor Ajax for two more seasons, starting in 2020-21 and ending in 2021-22.

The contract also includes an option to extend for a further two seasons until June 2024.

As part of the deal, Ziggo will continue to have shirt branding across the Ajax 1, Jong Ajax and Ajax eSports teams.

Ziggo has been the main sponsor of Ajax for four-and-a-half years. According to Dutch news site NU.nl, Ziggo has paid €8m per year and up to €2m in bonuses per year since joining Ajax in January 2015, but its fixed contribution is expected to increase under the new deal.

To mark the signing of the new partnership, Ziggo is currently offering all subscribers the chance to win tickets to Ajax home games this season, including Champions League fixtures.

Customers of both Ziggo and Vodafone can enter a draw to win ‘Golden Seat’ tickets at Ajax’s Johan Cruijff Arena.