HomeNewsNewsTelecommunicationsFootballNetherlands

Ajax extends master sponsor deal with Ziggo

Dutch champions Ajax have extended their front-of-shirt deal with Ziggo, the Netherlands’ largest digital TV, broadband and telephone operator.

Under the deal, Ziggo will sponsor Ajax for two more seasons, starting in 2020-21 and ending in 2021-22.

The contract also includes an option to extend for a further two seasons until June 2024.

As part of the deal, Ziggo will continue to have shirt branding across the Ajax 1, Jong Ajax and Ajax eSports teams.

Ziggo has been the main sponsor of Ajax for four-and-a-half years. According to Dutch news site NU.nl, Ziggo has paid €8m per year and up to €2m in bonuses per year since joining Ajax in January 2015, but its fixed contribution is expected to increase under the new deal.

To mark the signing of the new partnership, Ziggo is currently offering all subscribers the chance to win tickets to Ajax home games this season, including Champions League fixtures.

Customers of both Ziggo and Vodafone can enter a draw to win ‘Golden Seat’ tickets at Ajax’s Johan Cruijff Arena.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.