Netherlands

Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.

ABN Amro, title sponsor of the Rotterdam Open as the World Tennis Tournament, created a multi-faceted activation that turned 50,000 tennis balls destined for landfill into four products and a playground.

‘The Great Feyenoord DNA Study’ of 2018 saw sponsor Opel build data on the the club’s supporters by giving them a chance to understand their devotion to the team by literally studying their DNA.

Energiedirect.nl created an energy product specifically for fans of PSV Eindhoven to try and drive sales and reduce churn in the region.

Six Dutch companies in the energy chain have joined forces under the ‘Mission H2’ name to partner TeamNL, the Dutch Olympic team.  

Dutch Eredivisie football club Ajax has agreed a partnership with Chinese iGaming software supplier BBIN. Terms of the deal were not disclosed, but it will run for at least the 2019-20 season

The Royal Netherlands Football Association (KNVB) has extended its long-running partnership with Dutch brewing company Heineken

AB InBev beer brand Budweiser has arrived in Holland and signed a new partnership with Dutch Eredivisie club Ajax

Dutch Eredivisie football club Vitesse Arnhem has signed shirt sponsorship deals with the Netherlands Open Air Museum and the Koninklijke Burgers’ Zoo, which are both located in Arnhem.

Dutch champions Ajax have extended their front-of-shirt deal with Ziggo, the Netherlands’ largest digital TV, broadband and telephone operator.

Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.

The Eredivisie, the top tier of Dutch club football, has extended its partnership with sporting goods manufacturer Derbystar, its official match ball provider. The deal will run for three seasons

Motor oils and industrial lubricants manufacturer Motul has further enhanced its partnership with the Superbike World Championship (WorldSBK), taking title sponsorship rights to two of this season’s r…

Five Dutch companies will pay for the main shirt partner position at Dutch Eredivisie club PSV Eindhoven from next season under the ‘Metropolitan Region Brainport Eindhoven’ banner.

Dutch Eredivisie football club Vitesse Arnhem has signed a kit supplier partnership with US sportswear manufacturer Nike. The four-year deal comes into effect from the 2019-20 season

Dutch Eredivisie football club Heracles Almelo has extended its partnership with its main sponsor, cleaning services company Asito, with the new deal to grant the firm branding rights to the team’s stadium.

Fitness services company Basic-Fit has agreed a deal to sponsor the official esports competition of the Eredivisie, the top tier of club football in the Netherlands