ABN Amro, title sponsor of the Rotterdam Open as the World Tennis Tournament, created a multi-faceted activation that turned 50,000 tennis balls destined for landfill into four products and a playground.
Motor oils and industrial lubricants manufacturer Motul has further enhanced its partnership with the Superbike World Championship (WorldSBK), taking title sponsorship rights to two of this season’s r…
Dutch Eredivisie football club Heracles Almelo has extended its partnership with its main sponsor, cleaning services company Asito, with the new deal to grant the firm branding rights to the team’s stadium.
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