Netherlands

In December 2020, Covid-19 prevented Dutch football fans from watching their teams in-person, so PSV sponsor energiedirect.nl pivoted to a virtual strategy to launch its annual club Christmas sweater.

Dutch telecoms operator KPN has extended its main sponsorship of the country’s top-flight Eredivisie football league.

The flagship division of Dutch football, the Eredivisie has signed Holland Casino as a sponsor

Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.

LaLiga and the Eredivisie, the governing bodies for the top divisions of Spanish and Dutch club football, have agreed licensing deals with First Touch Games (FTG), the developer of mobile football game…

Telco KPN has stepped up its support of the eDivisie by becoming the naming-rights sponsor of the competition, which is the esports arm of the top-tier Dutch Eredivisie football league

Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year

Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league

Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor

Dutch multinational Philips has extended its long-standing sponsorship of Eredivisie club PSV Eindhoven for another 10 years, to 2031

Dutch Eredivisie club Ajax has extended its sponsorship agreement with Mercedes-Benz as ‘Official Car Sponsor’ and with the Stern dealership as ‘Official Car Supplier’ until 2023. The

Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely

Dutch holiday park group EuroParcs will take over the main shirt sponsorship rights to Dutch Eredivisie club Feyenoord from its recently-acquired Droomparken brand next season

The Dutch Football Association (KNVB) has extended its sponsorship agreement with soft drinks giant Coca-Cola for another year

Dutch financial services company ING has expanded its sponsorship of the Royal Dutch Football Association (KNBV) to include the women's Eredivisie

Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.