Netherlands

The Russian ProTour cycling team formerly known as Gazprom-Rusvelo missed its March 27 deadline to find a new title sponsor and has formally suspended its professional competitive activities

Financial services corporation ING has extended its main sponsorship agreement with the Royal Dutch Football Association (KNVB) until 2028

Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.

Dutch football club NEC Nijmegen has agreed a sleeve sponsorship deal with online poker platform GGPoker

Dutch telco Ziggo has activated an option for a two-year extension as the main sponsor of Eredivisie football club Ajax

Dutch Eredivisie club AZ Alkmaar is set to part ways with software company AFAS, the team’s main sponsor for the last 12 years.

Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.

In May and June 2021, KNVB media partner DPG Media drove excitement ahead of the delayed Euro 2020 with a fan vote to find the most popular Dutch national team shirt of all time.

In December 2020, Covid-19 prevented Dutch football fans from watching their teams in-person, so PSV sponsor energiedirect.nl pivoted to a virtual strategy to launch its annual club Christmas sweater.

Dutch telecoms operator KPN has extended its main sponsorship of the country’s top-flight Eredivisie football league.

The flagship division of Dutch football, the Eredivisie has signed Holland Casino as a sponsor

Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.

LaLiga and the Eredivisie, the governing bodies for the top divisions of Spanish and Dutch club football, have agreed licensing deals with First Touch Games (FTG), the developer of mobile football game…

Telco KPN has stepped up its support of the eDivisie by becoming the naming-rights sponsor of the competition, which is the esports arm of the top-tier Dutch Eredivisie football league

Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year

Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league

Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor